2018 Programme

GO Wipes Europe 2018 took place from 15-16 November in Amsterdam. Below is the exciting 2018 programme to review.

Pre-conference workshop

Pre-conference Workshop: Wednesday, 14th November

Theme: Product innovation & trends for wipes: new approaches and developments in the supply chain

This session will explore new trends to adjust innovation to fulfil consumer demands

  1. Welcome & Registration

  2. How to adapt market trends to your brand

    Sean Riley | Chief Executive DUDE / Co-founder of Dude Products Inc, USA

    Market trends are a wonderful indicator of where the population is going to be using wipes, but too often we get lost in trends a forget about our core values and customers. Developing new products is delicate balance of listening to your customer, researching market trends and building off your current portfolio of products. DUDE will share how strategies these efforts.


    • Sean Riley, President, DUDE Products – USA
    • Brian Wilkin, Co-Founder, DUDE Products – USA


  3. Global consumer insights and solutions for wipes applications

    Melanie Sumereder | Sustainability Relations Manager of Lenzing AG

    In this interactive session, the workshop participants will learn about wipes specific consumer needs and the potential of green marketing.

    In addition, Lenzing will showcase its alternative fibre solutions under consideration of current regulations and opinion leader initiatives.

    A global online survey conducted via Survey Sampling International provides useful consumer insights: More than 3.500 participants in Europe, the US and Asia reflected on wipes related product needs, raw material preferences as well as environmental concerns. The survey results allow conclusions on relevant issues throughout the entire product lifecycle as well as on the enormous potential of environmentally responsible wipes.

  4. Networking Break

  5. Innovative preservation concepts for wet wipes – opportunities despite legal impacts

    Bernd Heinken | Head of Customer Support SAI of Schülke & Mayr GmbH

    The demand on human safety is constantly growing and wet wipes are amongst the most highly sensitive consumer products with respect to microbial contamination. There are various types of wet wipes in our daily life used by consumers such as Baby Care, Personal Care and Home Care. Sufficient microbiological stability of such wet wipes can only be achieved by adequate preservation. In contrast, biocides and preservatives are increasingly regulated and limited by global authorities. Market trends towards more ‘natural’ and ‘green’ products continue to force the wet wipe industry to permanently reformulate and amend their formulations.

    The presentation will give a brief update on the current legal status of common biocides and preservatives. Innovative and more individual concepts will be demonstrated to successfully prevent microbial contamination in wet wipes by using integrated and validated Microbiological Quality Management systems (MQM). Risks and benefits from alternative preservatives or antimicrobial actives will be shown by microbiological challenge test results.


    • Bernd Heinken, Head of Customer Support SAI, Schülke & Mayr GmbH – Germany
    • Christine Oleschkewitz, Senior Expert Regulatory Marketing, Schülke & Mayr GmbH - Germany
  6. Biodegradability, process & certification of the fibers

    Dr. Philippe Lapersonne | R&I and Strategic Development Director of Rhodia Acetow GmbH

    This presentation will be focus on raw materials to address all you need to know on bio-degradation, what are the tests and certifications of biodegradability?, and some example of different fibres with a special focus on Cellulose Acetate Fibres.

    During the presentation, samples of Cellulose Acetate Staple fibres will be also provided. 

  7. End of the pre-conference workshop

Day One - 15 November

Day One – Thursday 15 November

  1. Registration and Welcome Refreshments

  2. Chair's opening remarks

    Nick Santoleri | VP of Global Operations and Strategic Sourcing of Rockline Industries, USA


  1. The future of global nonwoven wipes to 2023

    Phillip Mango | Associate Consultant of Smithers

  2. Wet wipes: An evolution over four decades and a peek going forward

    Nicola Rider | UK Retail Category Manager of Rockline Industries

  3. Breaking it down: microfiber biodegradability in aquatic environments

    Jan O'Regan | Nonwovens Marketing of Cotton Incorporated

    • New trends on natural fibres and synthetics produced from natural feedstocks
  4. Networking Break


  1. Remote presentation: Facing the new Single-Use Plastics rules in the wipes industry

    Dr Werner Bosmans | Policy Officer of European Commission - DG Environment

    • Updated codes on wet wipes in the UK
    • Educating consumers about environmentally-friendly alternatives to the plastic products
  2. Flushable wipes practices in Europe

    Seán Kerrigan | Communications & Media Relations Executive of EDANA

    • How to provide clear information for the consumer to easily differentiate between flushable and non-flushable wipes
    • Enhanced flushability criteria for defining flushable products (Flushability Guidelines GD4)
    • Test methods and criteria to assess flushable wipes
    • New Code of Practice for labelling


  1. Multifunctional water-soluble preservative boosters for wet-wipes

    Hayate Zarth | Sales and Marketing Manager of ADEKA Europe GmbH

    • High water-soluble preservative polymers applicable for preservative free systems
    • Adequate anti-microbial effect with minimal skin irritation and low adsorption into fabrics
  2. Networking Lunch

  3. Panel discussion: Embracing new changes in the wipes industry

    Featured by: Kimberly-Clark Corporation, Steptoe & Johnson, EDANA, the German Environment Agency, & the Marine Conservation Society

    Dr Anna Gergely

    This session will include a short presentation from the speakers involved in this session  followed by a Q&A

    • Sustainability and development of natural products: the impact of the new EU regulations and rules on the wipes industry
    • How the industry can work collaboratively with the water industry
  4. Flushable wipes market and products – where we were, where we are and where we are heading to

    Sebastian Basel | Business Manager Speciality Papers of Kelheim Fibres GmbH

    • Short introduction into WLS-technology and the flushable wipes market
    • Evolution of EDANA’s Guidelines to GD 4, comparison to other test protocols, global status on regulation and waste water involvement
    • Benchmark: Performance of current commercial products according to GD 4 requirements (Slosh box vs. wet strength)
    • Outlook: Drivers and challenges for future flushable product’s development


  1. Sustainability and disinfectant wipes - contradiction or conformance

    Dr Shayda Rahbaran | Business Development Manager Wipes and Hygiene Global of Lenzing AG, Austria

    • Commonly used nonwoven substrates for cleaning and disinfectant wipes contain mainly non-biodegradable synthetic fibres such as polyester and polypropylene.
    • Cellulose-based fibres only find limited use due to active substance (Quats) binding.
    • The new fibres based on the lyocell technology combines the advantages of cellulosic fibres with Quat Release properties
  2. The microplastic problem for baby, personal care, homecare and industrial wipes

    Michael Carus | Founder & Managing Director of Nova-Institute

    • The microplastic problem and its most important sources.
    • What alternatives are there for textiles and wipes?
    • The concept of biodegradation
    • Which fibres can be used in wipes that biodegrade in the environment?
  3. A joint Q&A

    Featured by: Lenzing AG & Nova-Institute

  4. Networking break


  1. Understanding hygiene liquid/nonwoven wipe relationship for the changing regulatory landscape

    Matt Bromfield | Formulation Chemist of Lonza

    • New changes in European regulation require the hygiene wipe be efficacious over a surface area, meaning the role of the nonwoven is coming to the forefront
    • Ways to improve hygiene performance of the wet wipe system
  2. Case study: Multi-benefit polymer for hard surface cleaning wipes (Household products)

    Gabi Ohlendorf | Technical Application Manager EMEA of Clariant

    • Introduction of a novel multi-benefit polymer
    • Exploring examples of products reducing the time spent on cleaning tasks
  3. A joint Q&A

    Featured by: Lonza & Clariant Germany

  4. Chair’s closing remarks

    Phillip Mango | Associate Consultant of Smithers

  5. Networking Drinks Reception

Day Two - 16 November

Day Two – Friday 16 November

  1. Registration and Welcome Refreshments

  2. Chair's opening remarks

    Phillip Mango | Associate Consultant of Smithers


  1. Meeting future needs - Design of next generation substrates

    Prof Stephen Russell | Technical Director of Nonwovens Innovation & Research Institute Ltd. (NIRI)

    • Addressing the flushability performance gap
    • Designing for disposal – minimising the environmental impact of wipes
    • Approaches for mass customisation of wipes for diversified markets
  2. Biodegradable fibres, towards a sustainable future

    Peter Treur | Nonwoven Sales & Marketing Manager of Eastman

    • Millennial generation is getting serious about sustainability in Nonwovens
    • Biodegradation is an important end-of-life scenario, that is a strong differentiator and (maybe) becomes a table stake much earlier than anticipated
    • Selection of cellulosic fibres broadened recently, and combining different cellulosic fibres does add to performance while delivering on the more stringent sustainability demands
  3. A truly soluble solution to a growing challenge


  1. Revealing the secrets of wet wipes labelling

    Martti Osmo Vähälä | Business Development & Segment Manager, Tyre & Wet Wipes, Specials, EMEIA of UPM Raflatac

    • Existing open-closure label solutions
    • Requirements for optimal wet wipes label
    • Future development
  2. The Future of Wipes – It’s the Pack!

    Andrew Streeter | Director of CPS International and innovātus, UK

    • You are under-estimating the importance of packaging and critically what it can do for your brands
    • Exposé of Japan’s approach to packaging and wipes packaged brands – a look at your future
    • Are we arriving at the crossroads of wipes packaging change?
    • 5  fundamentals of the role of the packaged brand in society and commerce that have to be confronted
  3. Networking Break


  1. Artificial Intelligence and wet wipes - turning data into knowledge

    Heidi Beatty | CEO of Crown Abbey, Ltd

    • What exactly is AI?
    • Some examples of how AI is used today in the drug world
    • How could we use AI in wipes development?
  2. Wet wipes: Through the manufacturing process to the end product

    Dr. Cécile Mazard | Global Applications Manager for Elastomeric Modifiers and European Nonwovens Applications of OMNOVA Solutions

    • New technologies to enhance healthcare and industrial wipes performance and deliver differentiated features in cost-effective and environmentally friendly ways
    • Exploring new alternatives to substitution or rebalancing of substrate components
  3. Building blocks of wipes

    Dr Kyra Dorsey | Suominen Corporation of Product Development Manager

    • Primer on how shapes and polymer choice impact wipe performance
    • Inherent issues in providing a sustainable product
  4. Networking lunch


Chaired by:   Gabi Ohlendorf | Technical Application Manager EMEA of Clariant, Germany

  1. Capabilities of converting technology on biodegradable wet wipes production

    Onur Cimen | Director of R&D of Kansan Machinery

    • Current condition of market for non-flushable products
    • Modifications on converting machines to improve efficiency of flushable products
    • Comparison of materials
    • Analysis of parameters and performance
    • Optimum working conditions for flushable materials
  2. A case study: Manufacturing baby and household wipes: new trends for modern shopfloor

    Guido Conio | Chief Commercial Officer of Teknoweb Converting

    • Guidance on the development of agreement to process wet wipes
    • New technologies
    • Process that allow to work with disposable materials in an efficiency way
    • How to use specific materials to wipes


  1. Cost savings & delighting consumers through nonwoven innovations for personal hygiene

    Pranay Sahu | Assist. Vice President - Head Sales & Marketing (Advanced Textiles), of Welspun India Limited

    • Cost-effective nonwovens based on functional properties – touch/ feel & tensile
    • High-performance nonwovens on wiping efficiency - higher dirt pick-up, reduced cleaning time etc.     
    • Economical options in environment-friendly / bio-degradable nonwovens
  2. Innovative Anti-Bacterial fibres for Smarter Wipes

    Rahul Bansal | General Manager - Nonwovens of Birla Cellulosic (Grasim Industries Limited)

    • Sustainable fibres
    • Cellulosic fibres & wet wipe formulation
    • Concerns on microbial growth
    • Why inherent anti-bacterial fibres only
    • Smarter wipes from differentiated fibres
  3. Panel discussion: Global connections and Local links: a focus on wipes

    Featured by: Crown Abbey, Kimberly-Clark Corporation, DUDE Products, Cotton Incorporated, & Steptoe & Johnson

    Chaired by: Heidi Beatty, CEO, Crown Abbey - USA

    Speakers include:

    • Bryan D. Haynes, Ph.D, Sr Technical Director, Kimberly-Clark Corporation – USA
    • Sean Riley, President, DUDE Products – USA
    • Jan O’Regan, Director, Nonwovens Marketing, Cotton Incorporated – USA
    • Michael Carus, Founder & Managing Director, Nova-Institute – Germany
  4. Chair’s closing remarks and close of GO Wipes EU 2018

    Gabi Ohlendorf | Technical Application Manager EMEA of Clariant