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Agenda

Registration and welcome refreshments
SESSION 1 - MARKET OUTLOOK
The European wipes market - can the 2020s be saved?
  • Traces how a run of geopolitical shocks — Covid, the Ukraine war, the Israel-Hamas conflict, US tariff changes, and the ongoing Iran conflict — have hit the European wipes market particularly hard
  • Notes structural headwinds beyond geopolitics: slowing population growth in key consuming markets, domestic oversupply, and low-cost import pressure
  • Delivers short-term forecasts plus 2028–2031 projections, asking whether the decade can still be saved for European nonwoven wipes

Phillip Mango | Associate Consultant, Smithers
Defossilisation of plastics and wipes – What? Why? How?
  • Explores the shift away from fossil-based plastics toward renewable carbon from biomass, CO2 utilisation, or recycling
  • Covers the latest policy and market trends driving defossilisation across industry
  • Reviews which alternative carbon sources are already commercially available and how the transformation can work in practice

Michael Carus | Founder and Senior Expert, nova-Institute
DISCUSSION TABLES: How are world events like the war in Iran affecting operations and how can you mitigate the impacts?
Brainstorm with the peers on your table from throughout the supply chain about what can be done to keep your business moving when international events are interrupting business-as-usual operations.
Networking break
Women in Nonwovens (WIN) meet-up - Women In Nonwovens (WIN) invite all women attending GOWipes to come together. A short address will be given by WIN co-founders and you will get the chance to network with women from across the nonwoven industry, to exchange experiences as well as knowledge across diverse career stages and to foster meaningful discussions. Participation is free of charge. Start networking today or email with questions ahead of the event.
SESSION 2 - INNOVATION
LENZING™ DUALWIPE – High-performance wood-based cleaning materials enabled by LENZING™ nonwovens technology
  • Introduces a plastic-free, 100% wood-based wipe with two functions built into one material: an abrasive side for lifting dirt and grease, and a soft, absorbent side for the final wipe-down
  • Both functions come purely from fibre geometry and web architecture — no coatings, binders, or chemical additives
  • Positioned as compatible with existing converting infrastructure, offering a scalable route to biodegradable, high-performance wipes

Ibrahim Sagerer-Foric | Senior Manager , LENZING™ Nonwoven Technology
Use of novel material in novel paper technology for achieving outstanding elongation properties in cross direction, and potential use for wipes
  • Presents a new engineered material that solves a longstanding papermaking challenge: achieving stretch in the cross direction (CD), not just machine direction
  • Pilot testing shows 15%+ increases in CD elongation beyond paper's natural capability, alongside gains in tear resistance, bulk, and absorbency
  • Purely mechanical process, retrofittable onto existing paper or wetlaid machines — positioned as a sustainable alternative material for wipes

Jonas Karlsson, Technology Leader in R&D, Albany International
Marion Sterner | Head of R&D, Gruppo X di X Gruppo srl
Supercalifragilisticexpialidocious fusion wipes: integrating all trends into one high-performance solution
  • Examines how substrate type (spunlace, wetlaid, carded-pulp, flushable) and formulation chemistry must be tailored together as the industry moves to non-plastic nonwovens
  • Shows that softness, strength, and cleaning efficiency can all be achieved simultaneously through precise substrate-formulation pairing
  • Introduces a new "Fusion Trends Wipe" concept blending sustainability, dry/wet flexibility, and reduced water use into one adaptable product format

Dr Keren Shabtai | Corporate Director of R&D and Innovation, Albaad
Networking lunch
Flexible multi-layer wipes using pulp: cost efficiency and versatility
  • Covers pulp-based multi-layer technologies (CP, CPC, CAC, SPC) that combine layers for tailored, high-performance wipe composites
  • Highlights how integrating low-cost, renewable pulp significantly reduces material costs
  • Shows how flexible production lines can support a wide product portfolio from a single line, lowering investment risk

Dr. Ingo Mählmann | Director, Trützschler Nonwovens
Impact of natural fibre nonwovens on microbial risk and preservation in wet wipes
  • Explains why the shift from synthetic spunlace to natural fibres (viscose, wood pulp) creates new microbial growth challenges due to higher water retention and organic load
  • Notes the tension between improving biodegradability and maintaining preservation robustness, especially as brands demand milder, more natural preservative systems
  • Shares practical formulation approaches to balance sustainability, mildness, and product safety

Anne Gückel | Technical Service Lead Microbial Protection Europe, Ashland Specialties
SESSION 3 - WIPES IN THE DIGITAL AGE
INTERACTIVE WORKING SESSION: Building AI agents for everyday work: the next revolution for wipes industry organisations
  • Interactive session distinguishing simple AI assistants from autonomous AI agents capable of independent analysis and decision-making
  • Covers practical use cases for AI agents across everyday business processes in the wipes industry
  • Includes live demonstrations of current AI agent capabilities and their role in innovation and operational excellence

Oliver Breucker | Co-Founder and Managing Director , ROOVER Consulting
Networking break
From Data to Knowledge: How AI predicts demand and makes expertise instantly accessible with AI knowledge management
  • Explores how AI-driven demand forecasting combines social signals, sales data, and market indicators to help teams plan with confidence
  • Covers AI knowledge management — automatically capturing institutional expertise from people, documents, and conversations
  • Shows how that captured knowledge can be delivered through chatbots, auto-generated training content, or live support tools

Filip Lukic | COO, Ahead&
SESSION 4 - RETAILER AND CONSUMER PERSPECTIVES
Retailer perspective: How a circular and sustainable bioeconomy creates future-ready products
A retailer's view on building circularity and bioeconomy principles into product ranges

Full session details coming soon — expect a look at
  • dm's environmental policy targets,
  • real examples of packaging reduction in action
  • what really drives sustainable purchasing decisions in-store.

Theresa Schlegel | Ecological Sustainability Manager, dm-drogerie markt
From intent to basket: how 2026 consumers choose wipes - and what wins
  • Translates current wipes consumer behaviour into concrete strategic moves for 2027, built on Euromonitor's latest consumer-trend research
  • Identifies where value is created now: efficacy and convenience as baseline expectations, sustainability that must prove its worth, and simplified discovery that cuts decision friction
  • Explores how digital touchpoints shape consideration, trial, and loyalty — and how both brands and private label can win by sharpening claims and pricing to match how shoppers actually navigate the category

Ana Tique | Research Consultant, Euromonitor International
Chair's closing remarks
Networking drinks reception and close of day one
Registration and welcome refreshments
Chair's Opening Remarks
SESSION 5 - FUTURE OF DISPOSAL
Stuck in the pipes: global gridlock on flushability standards - BUT IS THE BLOCKAGE STARTING TO SHIFT?
  • Covers the latest on UK flushability legislation and water sector reform
  • Looks at the global ripple effects as a potential SUPD (Single-Use Plastics Directive) revision looms

David E. James | Principal Consultant, David E. James Consultancy
HYDRA study proofs full biodegradability of regenerated cellulosic fibers for high-performance wipes
  • Presents results from one of the most extensive biodegradation studies conducted on regenerated cellulosic fibres, covering 122 individual test scenarios across soil, freshwater, and marine environments
  • Demonstrates full biodegradation of 100% cellulosic viscose and lyocell fibres across all tested conditions
  • Also addresses functional performance — showing these materials can meet softness, strength, and liquid-handling requirements without sacrificing biodegradability
Christian Lott, Co-Director, HYDRA Marine Sciences
Petra Heiss | Product Manager Nonwovens, Lenzing AG
How is Scandinavian Ecolabelling of wet wipes changing products on shelves and what does it indicate about the future across Europe?
  • Explores how Nordic Swan Ecolabel and Good Environmental Choice certifications dominate the Scandinavian wipes market
  • Flags new criteria arriving in 2027 that will make plastic-free wipes and recyclable primary packaging mandatory
  • Asks what cost impacts this creates and whether Scandinavian ecolabelling trends could shape the rest of Europe's shelves

Anna Klanga | Product Specialist, K.Ungh AB
Networking break
Fully biobased and home-compostable compounds for sustainable nonwoven wipes
  • Presents novel biobased, home-compostable polymer compounds engineered for spunbond, meltblown, and staple fibre nonwoven processes
  • Designed to avoid persistent microplastic residues that conventional bioplastics can leave behind
  • Shows performance results meeting strength, softness, and liquid-handling requirements while remaining fully home-compostable

M. Naeimirad (Momo) | Innovation Development Manager, Senbis Sustainable Products B.V.
How are green claims affected by circularity requirements in the EU?
  • Analyses recent EU circularity provisions across multiple product regulations
  • Examines the knock-on consequences for green claims under both EU and select national legislation

Ruxandra Cana | Partner, Steptoe
Networking lunch
SESSION 6 - FUTURE OF PACKAGING
Sustainability and regulatory developments from DELO’s perspective as a flexible packaging converter
  • A practical, on-the-ground look at how DELO is navigating the EU Packaging and Packaging Waste Regulation (PPWR) and its circularity mandates
  • Covers key focus areas: recyclability, post-consumer recycled (PCR) content, PFAS-free innovation, and carbon footprint optimisation
  • Also touches on the "paperization" trend reshaping flexible packaging

Claudia Thölke | Sustainability Officer, delo
Title TBC
Chair's closing remarks and close of conference

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