Speaker Interview - Keren Shabtai

1. Your presentation is entitled: The missing piece for sustainability. Can you give us a bit of insight into what your will sharing at the conference (without giving too much away!)

A sustainable product is like a puzzle composed of various pieces that fit together.

As the famous phrase goes, "God is in the small details". This holds particularly true for sustainable green products, that should reflect sustainability both on the outside (packaging) and on the inside (the components of the wipes). In our case, the small details are the missing piece…. to be disclosed on the 4th of December!

2. What is your biggest driver as a business today?

The primary driver for Albaad is to develop and manufacture high quality products in line with market trends and updated regulations, to foster innovation and meet the customers' needs

3. What do you think will be the biggest challenge for the wipes and nonwovens industry in the coming 2-5 years?

In development of a new product, its necessary to consider customer's requests, trends, cost and regulation. Achieving a balance among these factors can be challenging, particularly when regulations evolve. In addition, customers are demanding cost reduction while the prices of raw materials are on the rise. Looking ahead, I think the challenges will be to keep up with the updated regulation and fostering innovation to reduce costs.

4. What do you see as some of the most interesting innovations in the market now?

In the post-Covid-19 people have become more aware of their health & wellness. The most interesting innovations in the market are new sustainable products that prioritize customer health & wellness, especially in the household cleaning products area.

5. What are you most looking forward to at the event?

I am looking forward to learning from the colleagues' presentations and hope to get new ideas at panel discussions and at networking sessions.