The market shocks of 2020-22, including Covid-19, Russia invasion of Ukraine, and the resulting disruptive increases in transportation and energy costs, as well as potentially permanent damage to key markets like the European food service industry and any markets in Russia or Ukraine, are finally being accounted for as the nonwovens wipes industry responds to the new “normal”. The years 2020-22 were years of transition, from surges and purges in 2020, the pandemic year, to recovery and corrections in 2021-22. The year 2023 may be the year that defines the new “normal” for the European (and even global) nonwoven wipes market. As such, 2023 may very well preview this market for the next several years.