The future of the wipes industry

The nonwoven wipes market segment accounted for $2.2 billion and 786,100 tonnes in 2011, growing to $3.1 billion and 1.1 million tonnes in 2016; annual growth (2011-16) was 6.8% (dollars) and 6.1% (tonnes). Projections to 2021 are $4.4 billion and 1.5 million tonnes; projected annual growth is 7.0% (dollars) and 6.8% (tonnes).

A number of global drivers are fueling this growth. Key among these are cost, convenience, hygiene, performance, ease of use, time savings, disposability, safety/regulation and consumer perceived aesthetics (ie softness or bulkiness in baby wipes).

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